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Reference
Publish checks
When you click Publish, the editor opens the Test campaign in store checklist and verifies four things so you don't ship a widget that can't render. The campaign is shown on your storefront only if all four pass.
The panel shows how many checks passed, offers an Add block / Enable app embed button that opens the theme editor in the right place, and can be re-run on the spot. The last two checks look at your live theme — if you added the block in a draft theme or a custom product template, you can ignore that warning.