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Campaign settings
Triggers
Triggers control where a campaign is eligible to fire. Triggers are evaluated client-side based on the page context (current product, collection, cart contents).
Where widgets render across the funnel
Trigger types
Best practices
- Start broad with All Products to learn what works, then narrow to Specific Collections for precision.
- Avoid running multiple overlapping campaigns of the same widget type on the same product — only one will render.
- Use collections instead of long product lists — collections stay current as you add new SKUs.