Campaign settings

Triggers

Triggers control where a campaign is eligible to render. They are evaluated when the page loads, based on the current product, its collections, or — for cart and post-purchase widgets — the products in the cart or order.

Where widgets render across the funnel

Product page — Cross-sell, Upsell, FBT, Bundle, Popup, Product Add-on

Cart — In-Cart Upsell, Cart Popup

Thank-you — Post-Purchase block

Trigger types

Field	Description
All products	Renders on every product page where the widget block is present. For cart widgets this option is called Any cart, for Post-Purchase Any order.
Specific products	The default. Renders only when the current product — or, for cart and post-purchase widgets, a product in the cart / order — is in your pick list.
Specific collections	Renders when the current product (or a cart / order product) belongs to any of the chosen collections.

When several campaigns match

Only one campaign of a given widget type renders per page. If more than one matches, Summer AI campaigns win over Automated recommendations, which win over hand-picked products; among equals the newest campaign is used.

Best practices

Start broad with All products to learn what works, then narrow to Specific collections for precision.
Avoid running overlapping campaigns of the same widget type on the same product — only one will render.
Use collections instead of long product lists — collections stay current as you add new products.

Post-purchase upsell

Upsell sources