Campaign settings
Analytics & metrics
The Analytics page is the single place where you see how every widget is performing. It supports a campaign filter, date ranges, period comparison and a campaign breakdown table.
Stat cards
Date ranges
Quick filters: Today, This Week, This Month. Custom date picker with presets: Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, Last 365 days, This month, Last month.
All date boundaries are evaluated in the shop's timezone, not UTC. "Yesterday" means 00:00–23:59:59 in your shop's local time.
Comparison modes
Compare the selected range against: No comparison, Previous period, Previous year, Previous year (match day of week) or Custom. The page shows the comparison label (e.g. Jan 2 – Jan 8) so you always know what you're comparing against.
Campaign filter
Searchable list of all campaigns. Pick one to scope the whole page to a single campaign.
Campaign breakdown table
Campaign / Type / Impressions / Conversions / Conv. Rate / Revenue for every campaign in the selected date range.
Advanced analytics (Starter and up)
- Trend charts: Impressions, Total sales, Total orders, Average order value, Add to cart, Reached checkout.
- Top 5 products added to cart.
- Hourly view when a single day is selected; daily view for a range.
On the Free plan this section is blurred with an Advanced analytics is locked notice and an upgrade link.
Non-performing campaigns (Pro)
Pro plans get a Non-performing campaigns panel that lists active campaigns with at least 20 impressions and a conversion rate under 1% — the candidates to review, edit or pause.
How conversions are counted
Conversions and revenue come from your paid orders rather than browser pixels alone, so the numbers here line up with what Shopify reports.