Campaign settings

Triggers

Triggers control where a campaign is eligible to fire. Triggers are evaluated client-side based on the page context (current product, collection, cart contents).

Where widgets render across the funnel

PRODUCT INFO BELOW DESCRIPTION
Product page — Cross-sell, Upsell, FBT, Bundle, Popup, Product Add-on
BELOW LINE ITEMS / FULL WIDTH
Cart — In-Cart Upsell, Cart Popup
THANK-YOU WIDGET
Thank-you — Post-Purchase block

Trigger types

Field Description
All Products Renders whenever the widget block is present on a page (no product/collection filter).
Specific Products Renders only when the current product is in your pick list.
Specific Collections Renders when the current product belongs to any of the chosen collections.

Best practices

  • Start broad with All Products to learn what works, then narrow to Specific Collections for precision.
  • Avoid running multiple overlapping campaigns of the same widget type on the same product — only one will render.
  • Use collections instead of long product lists — collections stay current as you add new SKUs.