Analytics & metrics

Every campaign tracks three core metrics, plus derived ones, to help you decide what's working.

Core metrics

Metric	Definition
Impressions	Number of times the widget rendered on a storefront page.
Conversions	Orders that included an item added through the widget.
Revenue	Total revenue from items added through the widget (post-discount).

Derived metrics

• Conversion rate = conversions / impressions.
• Revenue per impression — quick proxy for the impact of the campaign.
• AOV lift — average order value with vs. without the widget firing.

Detailed analytics (paid plans)

Starter and above unlock breakdowns by date range, device, and source. The Pro plan adds non-performing insights — campaigns flagged for auto-rotation when conversion is below threshold.

Order webhook

Conversion data is recorded via the orders/paid webhook for accuracy. We don't rely on browser pixels alone.