Triggers

Triggers control where a campaign is eligible to fire. Triggers are evaluated client-side based on the page context (current product, collection, cart contents).

Where widgets render across the funnel

Trigger types

Type	Renders when…
all	The widget block is present on a page (no product/collection filter).
specific_products	The current product matches one of the products you've picked.
specific_collections	The current product belongs to one of the collections you've picked.

Best practices

• Start broad with all products to learn what works, then narrow to specific collections for precision.
• Avoid running multiple overlapping campaigns of the same widget type on the same product — only one will render.
• Use collections instead of long product lists — collections stay current as you add new SKUs.