Docs/Summer Upsell/Create a campaign

Admin overview

Create a campaign

Every Summer Upsell offer is a campaign. The + New campaign button opens a picker with five placement tabs — pick where the widget should render, then pick the specific layout.

The picker tabs

Field Description
Product Page Cross-sell (Grid, Stack, Carousel), Upsell (Single Upgrade, Tier Comparison, Inline Banner), Amazon FBT, Classic FBT, FBT Full Width, Product Add-on (List, Card, Toggle), Popup (Cross-sell, FBT, Add-ons).
Cart In-Cart Upsell (inline) and Cart Popup (Cross-sell, FBT, Add-ons).
Post-Purchase Thank You Block.
In-Cart Upsell Shortcut tab for the inline in-cart widget.
Cart Popup Shortcut tab for the cart-page modal popup.

Campaign anatomy

Every campaign — regardless of type — has the same three tabs:

  1. Offer — name, triggers, upsell products, discount.
  2. Design — title, button label, color preset, typography, colors, card style.
  3. Languages — per-locale title and button overrides.

Statuses

  • Active — eligible to render when triggers match.
  • Draft — invisible on the storefront. Useful for staging changes.
  • Paused — temporarily off without losing analytics history.

Publish-readiness check

Before going live, the campaign editor runs a four-step health check. See Publish checks.