Create a campaign

Every Summer Upsell offer is a campaign. A campaign defines what to show, where to show it, and to whom.

Campaign anatomy

1. Type — Upsell, FBT, Bundle, Popup, Cart Popup, In-Cart Upsell, or Post-Purchase.
2. Triggers — which products or collections this campaign should appear on.
3. Upsell source — manual product picks, Basic AI, or Summer AI.
4. Discount (optional) — percentage or fixed amount, applied via Shopify Functions.
5. Design — preset, colors, fonts, layout.
6. Translations (optional) — per-locale title and button overrides.

Creating a campaign

1. From the admin, click + New campaign.
2. Pick a campaign type — this also picks the matching theme block you'll add later.
3. Configure the trigger, upsell products, discount, and design.
4. Click Save. The campaign is created with status Active.

Statuses

• Active — eligible to render when triggers match.
• Draft — invisible on the storefront. Useful for staging changes.
• Paused — temporarily off without losing analytics history.